Friday, 27 September 2013

Microsoft Extends Its Trade-In Program: $200+ For 

Your “Gently Used” iPhone 4S, 5::



Microsoft wants to take your Apple product off your hands, today expanding its trade-in programs to allow owners of dated iPhone hardware to cash in their now-passé electronics.

If you own an iPhone 4S or 5 that is “gently used” and not much worse, Microsoft will offer you no less than $200 for it. The kicker? The funds come in the form of Microsoft Store credit, so you are trading in your Apple hardware for the chance to buy Microsoft goods.

What does Microsoft want? That you drop that iPhone off with them and wander out with a Surface 2 pre-order or a Lumia Windows Phone handset. Microsoft has cash and wants market share; this is a natural outgrowth of those two facts.

Microsoft also has in place a deal that will grant store credit for iPads. In short, if you have an Apple device that Microsoft competes with – recall that Microsoft doesn’t build PCs that are not tablet-based, through its Surface line – it wants to buy it from you and get you onto its own hardware.

In a way the move is ballsy: Microsoft is betting its own money that you will be content with its wares after a long stint on Apple silicon. And it is paying to make the wager. Precisely what Microsoft intends to do with all its accumulated Apple hardware remains opaque.

Microsoft is in the process of purchasing Nokia’s handset business, and recently announced new Surface hardware that replaces its first-generation attempts at OEM supremacy. Expect more moves like this to support Microsoft’s yet-nascent devices business.

Tuesday, 3 September 2013


Microsoft Buys Nokia’s Devices and Services Divisions in $7.2 Billion Acquisition::


Microsoft announced on Tuesday that they are buying Nokia’s devices and services divisions. Nokia has been the main maker of Windows Phone 8 devices. The purchase is expected to close the first quarter of 2014 and will net Nokia EUR 5.44 billion (USD $7.2 billion).



In a joint statement from (outgoing) Microsoft CEO Steve Ballmer and Nokia CEO Stephen Elop, the two executives stated, “Today’s agreement will accelerate the momentum of Nokia’s devices and services, bringing the world’s most innovative smartphones to more people, while continuing to connect the next billion people with Nokia’s mobile phone portfolio.”
“We are excited and honored to be bringing Nokia’s incredible people, technologies and assets into our Microsoft family. Given our long partnership with Nokia and the many key Nokia leaders that are joining Microsoft, we anticipate a smooth transition and great execution,” Ballmer said. “With ongoing share growth and the synergies across marketing, branding and advertising, we expect this acquisition to be accretive to our adjusted earnings per share starting in FY15, and we see significant long-term revenue and profit opportunities for our shareholders.”
Microsoft is not taking Nokia over completely. Nokia will still be its own entity, holding a considerable patent portfolio. Microsoft will be granted a 10-year license to Nokia’s patents as part of the deal.
Microsoft is acquiring Nokia’s Smart Devices business unit, which includes the Lumia brand and products.
The operations that are planned to be transferred to Microsoft generated almost 50% of Nokia’s net sales for the full year 2012.
When the deal is complete, it is expected that 32,000 people are expected to transfer to Microsoft. That includes 4,700 employees in Finland, and 18,300 people worldwide that are involved in manufacturing, assembly, and packaging of product.